Laudable idea, however, wasn't it stated by a RIAT person on here that without Friday there would be no RIAT, as they couldn't afford to put on the show otherwise?
I've never bought into this as for years there was only P&V on Friday and show did just fine. Also they are always crowing that they can't reduce the corporate element as it brings in so much cash so why not be honest about it and make Fri a full show day with a full display and maximise the corporate aspect of it on the Friday. DBH sometimes states something as fact forgetting that this 'fact' seems to directly contradict other of their 'facts'.
The attendance is so low on Friday normally that I can't see it would make a massive difference to their balance sheet. They would probably take more money by focusing on making Sunday a sellout and a big step towards that would be booking acts that are able to display on both Sat and Sun rather than Sunday's show being an hour shorter and brim full of filler such as the Blades.
I reluctantly understand (though still don't like) the temptation by DBH to go down the 'more corporate' route but I still don't understand the rush to make RIAT just like every other 'family airshow'. We are always told that actual enthusiasts make up a minority of the paying customers but I'm sure that if DBH focused on making RIAT the best airshow an enthusiast could attend then they wouldn't need to raise funds by having big Ferris wheels and selling trading pitches to double glazing companies. Their attempts to make the show appeal to the Everyman alienates their core customer who is more likely to book FRIAT/ multiple day tickets etc.
To sum up it has all the hallmarks of a marketing team driving the direction of the show and saying "You don't need to know anything about aircraft to market a successful air show". It remains to be seen what effect, if any, the new chap has on the direction of the show. My fear is we are too far down the corporate/ family seaside route for him to be able to make much difference and rather than have a 'show for enthusiasts where the general public are welcome' we will have a 'show for families/ weekend Dads where enthusiasts are grudgingly tolerated' .
It was good while it lasted.